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The Wool Lab Preview Magazine is an inspirational seasonal guide.
It is the result of extensive research among the world’s most significant trends,
sourcing inspiration not only from fashion, but also from the ultimate lifestyles,
world of design, art, pop culture and pervasive trends across many other fields.
The Wool Lab Preview Magazine, a printed version of The Wool Lab Preview, includes
valuable archival items that convey the long and fascinating history of wool.
It is a practical tool for people who work in the fashion industry such as spinners
and weavers, as well as brands, designers, retailers, manufacturers, buyers and the
It helps them in guiding fashion research and stimulating the use of wool, one
of the most versatile and finest natural fibres.
It highlights the enhancement of
its natural qualities, encouraging innovative production processes and special
treatments along the whole supply chain.
Wool has been clothing humanity for more than 10,000 years and is still
highly suitable for contemporary consumers.
It’s a natural, biodegradable and
renewable fibre, making it the perfect choice for those seeking clothing that has a
minimal impact on the environment.
It’s the finest and most comfortable animal fibre, with a range of natural
benefits such as thermoregulation and breathability.
The Wool Lab Preview inspires weavers and spinners to create their wool fabrics
and yarns that will be shown in the final version of The Wool Lab, an innovative
seasonal guide to the best wool fabrics and yarns in the world.
It is both a book providing inspirational themes and a sourcing guide, presenting
the most innovative and commercially available wool fabrics and yarns form across
It assists designers and brands source wool, connecting them with global suppliers.
It is presented globally and is available for consultation free of charge and upon
The Woolmark Company can provide consultations, organise workshops,
seminars or one-to-one meetings regarding the collection, giving the
opportunity to examine the samples, discover the technical specifications and
connect with the suppliers.