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Pantone ® Plus series has been expanded by 336 new colors, and now includes 1677 colors.
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CLOSE-UP WOMAN is a publication series with professional analyses about fashion shaping details...
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No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business - from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up & Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is with the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business, answering the following questions: - How to be an entrepreneur in the fashion industry - How to research your market - The legal requirements of setting up and running your own business - Where to find the money - How to choose the best brand name and logo - How to manufacture your product - How to sell and distribute your collection - How to organise your marketing and PR 17,5 x 25 cm, 176 pages, soft cover, text in English 
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