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Deep going analysis
of consumer behaviour, socio-economic developments, cultural trends and
lifestyle together with sound conclusions and proposals for new product design
and marketing strategies.
Viewpoint
puts design into perspective, confirms emerging directions, monitor and
reconfirm maturing ideas and provide a voice of authority and integrity for
decision-makers in the fields of textiles,
fashion, beauty,
graphics, architecture, interior and industrial design, retail, media and
marketing.
Highlights:
• A bible for design understanding and inspiration
• The bridge that connects the product designer to the consumer
• Insightful written analysis of the most important directions
impacting design and marketing
• A wealth of exciting, but highly pragmatic visual imagery to help design your
products
• Opinion and writing from internationally leading authors and market
specialists
• Articles that are deliberately simple in tone, getting to the point quickly to
deliver, clear pragmatic analysis and opinion.
• A big idea that highlights the
most important factor and influencer in design thinking at the
moment
• A wealth of exciting, but highly pragmatic visual imagery to help design your
products
• A run down of the ‘need to know’ new technologies, materials, approaches and
working methods
• Emerging trends that are shaping the modern world ranging from the socio
cultural, to the economic, political and lifestyle.
• A talent bank where we scout the names that
you should know, the designers and idea makers of both today and
tomorrow.